Especially for small businesses, embracing your local community can be vital to your ongoing success. Your local community members not only make up the large portion of your customers — if not all of them — but they also can act as key support when times are tough and help …
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It’s rare that one person can influence culture in the way Bad Bunny has over the past few years, and as a leader, it’s provided me an opportunity to reflect on his movements and take a few lessons from the man shaping culture to his tastes. I’m talking about looking …
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In the new digital age, news publishers are working tirelessly to identify ways they can stay relevant in today’s fast-paced digital world. It has been a challenge, only because print production has been the bread and butter for many of the struggling outlets. Many of them have adapted well to …
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The demand is clear: The next generation of consumers wants more eco-friendly businesses. And yet, not every business is on board, continuing to roll out products made with nonbiodegradable materials destined for landfill or approving unsustainable supply chain practices that hurt more than just the environment. So what’s keeping current …
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Millions of players new and experienced have thought of breaking into the professional side of Fortnite, one of the most popular games in the world. Players can experience a variety of skill levels in any given match. Some players, like Bugha, dominate their matches with superior building techniques. Others struggle …
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Everyone and their mother is on social media these days. I’m almost positive I can’t mention a single brand that isn’t active on at least a single social media platform today. Yes, social media is crucial to a brand’s growth in the world we currently live in, whether you’re a …
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In the summer of 2020, George Floyd was murdered in my city. Before this tragedy, I considered myself a pretty philanthropic person. I’d educated myself on systemic racism. I’d been the executive vice president of the board for a Black World Cup soccer player’s nonprofit (The Sanneh Foundation) for two …
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The pandemic has stripped us of so many things we hold sacred, not the least of which is the magic of experiencing live sports. We’ve all felt it: that sense of anticipation and rush of excitement when you cross the threshold and step into an arena of competition, when you …
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If you haven’t been living on Mars, lately you might have heard of NFTs. NFTs, or non-fungible tokens, are a type of cryptocurrency that runs on the blockchain and, among other things, represents a certificate of authenticity. How big is the opportunity? Big enough. Don’t take my word for it: …
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From promoted social media posts to TV commercials and everything in between, the world is saturated with advertisements. Now more than ever, businesses need to be strategic in the way they conduct their marketing and find a way to stand out from the crowd. Otherwise, they face the risk of …
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